We believe in being as transparent around fees as possible so we are happy to disclose our fees online.

There is not yet a regulatory requirement in Hong Kong for independent advisers or banks to fully disclose all fees and remuneration. Rather than being given advice which is in your best interest, many clients are sold products with multiple levels of complex fees which only serve the interest of the salesperson or company. We think this is wrong.

We do things differently

The first firm to establish fee-only investment advice in Hong Kong.

  • No hidden charges, zero commissions, zero initial fund charges, no trailer fees or exit penalties,
  • A full disclosure of our fees before commencing work
  • We adhere to the fiduciary standard that our clients know we deliver

Our fees

Initial meeting:

  • The process of gathering data and identifying your goals through a free, no-obligation session.
  • A chance for us to get to know you and identify the challenges you face in achieving the things that are important to you.

Planning and implementation:

  • HK$15,000 – HK$50,000
  • Our planning and implementation fee varies depending on the amount and complexity of the work required. This will be clearly outlined in your terms of engagement following the discovery meeting, once we understand your unique situation, needs and goals.
  • An example of a HK$50,000 planning and implementation fee involves setting up an offshore bond.


Our ongoing service ensures that you stay on the right track to achieving your goals.


We operate a tiered charging structure to reduce the cost associated with managing larger portfolios and reflecting the efficiencies of scale.

Our ongoing advice fees can be summarised as:



  • 1% per year on the first US$1m
  • 0.75% per year on the next US$2m
  • 0.25% per year on the next US$2m
  • Relationships above US$5m – Negotiable



  • 1% per year on the first £850k
  • 0.75% per year on the next £1.65m
  • 0.25% per year on the next £1.5m
  • Relationships above £4m – Negotiable


Our ongoing relationship involves regular face to face meetings, typically covering the following areas:

  • Analysis of any changes in regulation/legislation, and investment and economic circumstances
  • Reviewing your progress in achieving your financial goals, and revising strategies as required
  • Monitoring, valuing and reviewing your investment portfolios
  • Informing you of changing regulatory and planning opportunities in HK and the UK
  • Regular communication including face-to-face meetings as required/preferred


We believe in the power of capital markets to deliver positive long-term returns that lead to wealth accumulation. For the equities market, in particular, we believe that public markets exhibit efficient characteristics over the long term. For the individual investor, it is thus not desirable to try to forecast or outguess other market participants.

We focus our efforts on building data-driven portfolios to get broad market exposure with a tilt towards characteristics that have been proven to capture premiums undervalued by the equities markets. We believe in creating diversified investment portfolios, which generate the highest possible expected return for every level of risk taken by an investor.

For Private Capital, this means continuously searching the investment universe for instruments that will improve risk-return tradeoff in our portfolios. We understand that fees dramatically affect long-term returns, and endeavor to continuously lower fees for our customers by leveraging our collective scale to create cost synergies. You can learn more about our investment philosophy here.


Financial markets have historically rewarded long-term investors, and provided growth of wealth that has more than offset inflation. Over time, markets display efficient characteristics and investors are rewarded commensurately for the risks that they take. Taking an evidence-based approach to investing means analyzing empirical data and academic evidence and applying it in a systematic manner rather than trying to speculate or outguess other market participants. The aim of evidence-based investing is to give you the highest probability of success in growing your wealth over the long-term.

Academic research has identified certain drivers of higher expected returns, and we structure our portfolios to capture these higher returns whilst maintaining a broad global market exposure. We believe in creating diversified investment portfolios and understand that costs dramatically affect long-term returns, and endeavor to implement efficient trading execution and continuously lower fees for our clients where possible.


Private Capital has done extensive due diligence and analysis to make asset allocation and portfolio construction decisions to select the best funds for our client portfolio. We utilise the expertise of some of the most respected fund management companies whose interests are aligned in serving you, and who share our values and investment philosophy. We offer investment products exhibiting consistent investment characteristics and offer these at attractive institutional-level costs. These fund managers manage the underlying funds in your portfolio.

We may at times choose to alter our portfolios at the discretion of our investment committee, to deploy other funds from other fund management companies if we feel it is the best way to express our asset allocation views, or if the additional funds improve the risk-return profile of the portfolio.


Learn more about how we work

Financial planning
Financial planning is an ongoing process that helps you make sensible and informed decisions about money. It goes beyond short-term fixes, such as purchasing one-off products like pensions or funds. Instead, it’s about thinking how best to spend your money to achieve your lifelong goals, both now and in the future.
How we invest
We offer fee-only, evidence-based investment management that is unbiased, truly independent and executed in a highly cost-effective manner. Its success is based on long-term market history, academic evidence, practical application and patient participation.