Alan Choi

Financial Controller

Alan Choi

Financial Controller

At work

Alan is a qualified CPA with more than 5 years of audit experience. Joining us in August 2022, Alan has hands-on knowledge of accounting standards and financial statements, with past work experience in some of the biggest auditing firms.

Alan will manage and prepare financial statements across all companies, liaising with external parties such as auditors for reporting and regulation purposes.

At home

Alan is a laid-back character who gets along with anyone and enjoys participating in numerous activities. During the week, Alan likes to watch the NBA, particularly Lebron James as his favourite player. In his downtime, Alan watches Youtube and Netflix.



  • CPA issued by Hong Kong Institute of Certified Public Accountants (HKICPA)
  • Spotlight questions

    Where can we find you on an ideal weekend?

    At the park

    What’s your favourite song to sing along to in the car?

    In the end - Linkin Park

    What was the first album you ever bought?

    Taylor Swift

    What's your pet peeve

    Scratching nails on the wall

    If you could turn any activity into an Olympic sport, what would you win gold for?


    When the dessert menu arrives, what are you looking for?


    What’s the one thing you’d like to do before you die?

    Travel the world

    What’s your favourite holiday destination?