How we work

How we work

Our team are committed to helping you make smart decisions about your money, and helping you achieve all that is important to you.

Whilst flexible and adaptable, our approach to securing your financial future is broadly in keeping with a six-point planning process.


1. Gathering data

The initial discovery process is where we gain an understanding of your present financial position, your objectives and needs, tolerance to risk, and the types of investments or strategies that may be appropriate to meet your requirements.

2. Identifying your goals

An important part of the initial process is to clearly identify your financial goals and objectives.

Considerations may include:

  • The income and asset levels you are aiming to achieve
  • Future education expenses
  • Upgrading/downsizing the family home
  • Risk management, including protection of your income
  • Accumulating assets to a defined level by a certain date
  • Maintaining an agreed level of investment accessibility and flexibility
  • Estate planning and transferring wealth to future generations

The process of gathering data and identifying your goals is done through an initial discovery meeting, which is a free, no-obligation session. It’s simply a chance for us to get to know you and identify the challenges you face in achieving the things that are important to you.

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3. Identifying your financial issues

We will then compare your financial situation with your goals to determine appropriate strategies necessary to achieve them.

This will form the foundations of your financial plan.

4. Preparing your strategic plan

Having identified your goals and objectives and assessed your overall financial situation, we will then formulate an overall financial plan.

Considering your tolerance to risk, we will then discuss with you our recommendations, which will be designed to achieve your desired goals.

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5. Implementing facets of your strategic plan

Once the financial plan is discussed, then agreed and finalised, we can implement it on your behalf or assist you with the process.

We will oversee parts of the implementation completed by other specialist professionals.

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6. Reviewing your strategic plan

One thing is certain in life, and that is change.

Whether it be a change in legislation, the economy (including interest rates and investment markets), your goals and objectives, or simply what is important to you, it is important to regularly review the performance of your strategic plan to ensure it continues to meet your objectives.

Part of our ongoing relationship would typically involve:

  • Analysis of any changes in regulation/legislation, and investment and economic circumstances
  • Reviewing your progress in achieving your financial goals, and revising strategies as required
  • Monitoring, valuing and reviewing your investment portfolios
  • Informing you of new opportunities as they emerge
  • Regular communication, including face-to-face meetings as required/preferred


We believe in the power of capital markets to deliver positive long-term returns that lead to wealth accumulation. For the equities market, in particular, we believe that public markets exhibit efficient characteristics over the long term. For the individual investor, it is thus not desirable to try to forecast or outguess other market participants.

We focus our efforts on building data-driven portfolios to get broad market exposure with a tilt towards characteristics that have been proven to capture premiums undervalued by the equities markets. We believe in creating diversified investment portfolios, which generate the highest possible expected return for every level of risk taken by an investor.

For Private Capital, this means continuously searching the investment universe for instruments that will improve risk-return tradeoff in our portfolios. We understand that fees dramatically affect long-term returns, and endeavor to continuously lower fees for our customers by leveraging our collective scale to create cost synergies. You can learn more about our investment philosophy here.


Financial markets have historically rewarded long-term investors, and provided growth of wealth that has more than offset inflation. Over time, markets display efficient characteristics and investors are rewarded commensurately for the risks that they take. Taking an evidence-based approach to investing means analyzing empirical data and academic evidence and applying it in a systematic manner rather than trying to speculate or outguess other market participants. The aim of evidence-based investing is to give you the highest probability of success in growing your wealth over the long-term.

Academic research has identified certain drivers of higher expected returns, and we structure our portfolios to capture these higher returns whilst maintaining a broad global market exposure. We believe in creating diversified investment portfolios and understand that costs dramatically affect long-term returns, and endeavor to implement efficient trading execution and continuously lower fees for our clients where possible.


Private Capital has done extensive due diligence and analysis to make asset allocation and portfolio construction decisions to select the best funds for our client portfolio. We utilise the expertise of some of the most respected fund management companies whose interests are aligned in serving you, and who share our values and investment philosophy. We offer investment products exhibiting consistent investment characteristics and offer these at attractive institutional-level costs. These fund managers manage the underlying funds in your portfolio.

We may at times choose to alter our portfolios at the discretion of our investment committee, to deploy other funds from other fund management companies if we feel it is the best way to express our asset allocation views, or if the additional funds improve the risk-return profile of the portfolio.


Learn more about how we work

Financial planning
Financial planning is an ongoing process that helps you make sensible and informed decisions about money. It goes beyond short-term fixes, such as purchasing one-off products like pensions or funds. Instead, it’s about thinking how best to spend your money to achieve your lifelong goals, both now and in the future.
How we invest
We offer fee-only, evidence-based investment management that is unbiased, truly independent and executed in a highly cost-effective manner. Its success is based on long-term market history, academic evidence, practical application and patient participation.
We believe in doing things differently. That’s why we were the first firm to establish fee-only investment advice in Hong Kong. We believe in being as transparent around fees as possible. That’s why we are happy to disclose our advice fees online even before you have met us.